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Having similar personalities not key to relationship success
Are you searching for a partner with whom you can share personality traits? Relax. The key to relationship happiness could be as simple as finding a nice person, a new study has found.
The study showed that despite popular belief, sharing similar personalities may not be as important as most people think, suggesting that it had almost no effect on how satisfied people were in their lives and relationships.
“People invest a lot in finding someone who is compatible, but our research says that may not be the end,” said Bill Chopik, Associate Professor at Michigan State University in the US.
“Instead, people may want to ask, ‘Are they a nice person?’ ‘Do they have a lot of anxiety?’ Those things matter way more than the fact that two people are introverts and end up together,” said Chopik.
For the study, the researchers measured the effects of personality traits on well-being in 2,578 heterosexual couples who have been married for roughly 20 years.
The findings, published in the Journal of Research in Personality, showed that even among the couples who share similar personalities, having a partner who is conscientious and nice leads to higher levels of relationship satisfaction.
At the same time, having a partner who is neurotic and more extroverted results in lower relationship satisfaction.
Furthermore, apps that match people on compatibility may have it all wrong despite their popularity, the study suggested.
“When you start to get into creating algorithms and psychologically matching people, we actually don’t know as much about that as we think we do. We don’t know why the heart chooses what it does, but with this research, we can rule out compatibility as the lone factor,” Chopik said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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