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Naturo Food to launch fruit, vegetable-based snacks

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Naturo Food

Chennai: Targeting a turnover of Rs.100 crore by 2017, Chittoor-based Naturo Food and Fruit Products will be introducing a range of fruit and vegetable-based snacks, a senior official said here Wednesday.

The company is following a strategy of bringing out products largely stocked in jars at retail outlets and sold as commodity to attractively-packaged and branded snacks.

“We are looking at range of fruit and vegetable-based snack products. We will be launching jack fruit chips, fruit peels, juicy fruit chunks and fruit snacks soon,” K. Sivamohan Reddy told reporters.

The Rs.30-crore turnover company is also mulling launch of vacuum fried okra and bitter gourd snacks, he added.

Queried about the source for additional Rs.70 crore turnover the company is targeting, Reddy said it would come from new products and deepening of the company’s retail reach.

Meanwhile, as part of its expanding product portfolio, Naturo Food Wednesday launched mango and pineapple-candied fruit products under the brand Naturo Fruitsum.

The promoters of Naturo Food earlier owned the famed confectionary brand Nutrine that was sold to Godrej in 2006.

In 2007, Naturo Food began selling Naturo fruit bar which now rakes in sizeable revenue for the company.

According to Reddy, the confectionary business is largely a fight for the jar space in retail outlets in smaller towns.

“If there are 10 jars in a shop then the fight is to fill up atleast eight of them with one’s products. The per unit realisation is small. Now the per unit sale price is higher. The fight is now for the shelf space in retail outlets in A, B and C towns,” Reddy told media.

“In the case of confectionery, the product is not easily visible to a buyer but now it is not so. The brand is visible to a shopper and hence the fight is for shelf space,” he added.

The company is now leveraging the experience in reaching the product to retail outlets gained in the confectionary business.

“In South India we are strong in Andhra Pradesh, Tamil Nadu and Karnataka. We reach our products to several markets in East, North and West. We will soon be entering Gujarat,” Reddy said.

Business

Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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