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Few basic steps can help you in getting rid of the sagging skin

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As you start ageing, skin may begin to sag as a consequence of a natural loss and weakening of collagen and elastin. However keeping in mind a few basic steps can help you in getting rid of the sagging skin.

Neeleshwari Basak, owner of Worldwide Institute of Grooming and Pageants, and Arpita Das, Managing Director of Beauness By Arpita, list some steps.

*Smart SPF: UV damage speeds up the loss of firmness of the skin, therefore wearing a moisturizer with a broad spectrum sunscreen on a daily basis is the easiest way to help prevent sagging.
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* Moisturize smartly: It is highly recommended to apply a moisturizer with vitamins C and E both morning and night to your face and neck. Moisturizing is important to keep the skin firm and smooth as you age. While selecting the right moisturizer, look for ingredients like Aloe Vera, soy protein, Vitamin C, Vitamin E, and Vitamin A.

* Need extra effort: To improve the appearance of the skin that is already slightly saggy, you should look for moisturizer with the right, powerful ingredients. Go for a moisturizer that contains peptides and Niacinimide (or vitamin B3), it will help strengthen your skin’s natural moisture barrier and reduce the look of fine lines and wrinkles.

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* Proper massage: A hydrated skin is indeed fuller and massaging the moisturizer into the skin in a circular motion for a few minutes will improve the blood circulation and will give a temporary plumping effect to your skin. Do massage your neck in upward direction that will prevent any sagging of the skin in that area

* Do facial exercise: Follow some facial exercises that are able to prevent sagging. Regularly do the facial exercises after applying the moisturizer because it will prevent your skin from pulling. The first exercise is to smile without moving your cheeks and hold it for a few seconds, then release. Do this 10 times. Another exercise is – smile as broadly as you can and place your fingers on the top of your cheekbones. Push down the cheekbones with your fingers for 10 seconds. Repeat this 5 times.

Entertainment

Disha Patani becomes ‘beauty’ brand ambassador

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Disha Patani, Sports bra, Filmfare, Instagram, Bollywood actress Disha Patani, Lehenga with Sports Bra, Bollywood news, Entertainment news

“Beauty is an integral part of my life, even more since I became a model,” says Bollywood actress Disha Patani has been roped in as the beauty brand ambassador of Myntra.

Disha will be featuring in a brand campaign that will bring to the table a holistic representation of a tech-savvy, modern-day celebrity with the appeal to connect and engage with enthusiasts for /beauty and personal care products across various age-groups.

She says: “Myntra has consistently pioneered the path to self-expression through fashion and beauty for fashion-forward customers, including myself. Through this association with Myntra, I hope to inspire and help people across India on their journey towards discovering their own unique fashion styles and preferences.”

Commenting on the association, Amar Nagaram, CEO, Myntra, said: “In a first-ever for Myntra, this association with Disha as our beauty brand ambassador represents our increasing focus on the booming Beauty and Personal Care segment. Through our tech-based personalization capabilities, a growing portfolio, and content innovation, we are extending our superlative consumer experience to cater to the beauty needs of consumers and help them complete the look. Disha joins our illustrious list of celebrity brand ambassadors ahead of the festive season and will help us in our vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof.

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