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Soft drink maker Coca-Cola to launch its first alcoholic drink

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Coca-Cola, Coca Cola, Soft drink, Alcoholic drink, Life style news, Business news

Washington: Soft drink maker Coca-Cola has announced plans to launch an alcoholic drink for the first time in the company’s 125-year history-with an alcopop-style product in Japan.

Coca-Cola has become one of the most recognised brands in the entire world ever since it was first launched 131 years ago.

 

 

However, the company is preparing to enter an entirely new sector by launching its very first alcoholic beverage in Japan.

According to president of Coca-Cola’s Japan business unit Jorge Garduño, there are currently plans in place for the company to release its very own version of Chu-Hi later this year.

 

 

Chu-Hi is a canned drink that originated in Japan and typically has a low alcohol content.

“This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavouring,” Garduño explained in an interview published on the company’s website last month.

 

 

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core ares.

In November last year, Coca-Cola CEO James Quincey spoke to CNBC about the prospect of experimenting with alcoholic products.

 

Coca-Cola to launch its first alcoholic drink for first time in history:

 

“Philosophically, I never say never about most things, but the way I look at it, there’s just so much more we already have strength and capability in, it just doesn’t make sense to do that next,” he said.

While Quincey may have initially been dubious about the advantages of dabbling in alcohol, it seems that Coca-Cola has now decided to that it is a worthy venture.

 

 

“It makes sense to give this a try in our market,” said Garduno.

However consumers from outside of Japan who are keen to try the new alcoholic drink may have to wait a while before they have the opportunity.

 

 

“While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here,” Garduño explained.

Even though Coca-Cola’s Chu-Hi drink will be its first alcoholic product, this isn’t the first time the company has been involved in the alcohol industry.

 

 

In 1977, chairman, president and CEO of The Coca-Cola Company John Paul Austin helped to launch Coca-Cola’s Wine Spectrum unit, which included Sterling Vineyards, Monterey Vineyard and the Taylor Wine Company.

In 1983, the Wine Spectrum unit was bought by Joseph E. Seagram & Sons for more than $200 million (£144 million).

 

Business

Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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