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4G adoption up as 53% Indians bought smartphones online in 2016: Deloitte

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New Delhi: Amid the steady 4G adoption growth, 53 per cent of Indians bought their smartphones online while 39 per cent of smartphone owners still preferred retail stores to buy a new device in 2016, a Deloitte survey revealed on Wednesday.According to the ‘Mobile Consumer Survey 2016’, 4G adoption is expected to grow strongly over the next year to become the predominant data network and about 45 per cent of the respondents said that they would subscribe to 4G or LTE in the next 12 months.

“With internet becoming cheaper and higher mobile data penetration, consumers are becoming extremely data hungry. Thus, usage of smartphone is only expected to grow from here onwards,” said Neeraj Jain, Partner, Deloitte Touche Tohmatsu India LLP, in a statement. Communication services namely social networks and instant messaging are the two things consumers check on their smartphones first thing in the morning, the findings showed.

The findings showed that smartphone users wield their devices to check bank balances (54 per cent), pay utility bills (54 per cent) and services bill (53 per cent) the most. This is followed by transferring money within the country (38 per cent) and abroad (31 per cent).

“The most common reason given for not using phone to make a payment was fear about security, cited by 29 per cent of respondents,” the survey noted.The survey analysed the mobile usage habits of over 2,000 Indian consumers as part of a global survey of 53,000 respondents across five continents and 31 countries. The India data comprised of representatives from eight urban cities with internet access and adults aged between 18 and 54.

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Covid 19 caused 78% MSMEs & startups in India to reduce workforce in the last 8 months: Survey

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Seventy-eight per cent MSMEs and startups in India have reduced workforce in the last 8 months since the Covid-19 pandemic broke out.
As per a survey by LocalCircles, only 22 per cent startups and MSMEs have the same or increased workforce as compared to the pre-Covid levels.

India’s startups and MSMEs ecosystem went through a torrid time due to the Covid-19 pandemic and the following lockdown. With revenues and operations getting impacted for most businesses, many end up cutting costs and some even shut down temporarily or permanently. Per CMIE, 6 million Indians had already lost white collar jobs in the March – August period.
LocalCircles conducted a survey to understand the startup and MSME pulse on their workforce adjustments due to Covid. The survey received over 7,000 responses from startups, MSMEs and entrepreneurs spread across 104 top business districts of the country.

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