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Bollywood, fashion share symbiotic relationship: Designer
New Delhi : Known for her linen saris and hand-woven textiles, designer Anavila Misra, who has styled the likes of stars like Sonam Kapoor, Kangana Ranaut and Kiran Rao, says the Hindi film industry and the fashion world share a symbiotic relationship.
Asked how important is Bollywood celebrities’ patronisation for the fashion world, Misra told IANS: “It’s all part of the wheel which is moving.
“Even if you look towards Hollywood, the film celebrities are the people who are photographed and everyone is looking at them. All the brands are trying to show their garments on the celebrities. I think it’s a symbiotic relationship (between the fashion industry and Bollywood).”
The designer, who has an eponymous label, feels that Bollywood strengthens the belief of people for a designer and brand.
“We really follow Bollywood as Indians, and I think it just strengthens the beliefs for the customers, clients and normal people to see, ‘Okay, if she can wear it, and look so pretty…’. So yeah, I think it is a symbiotic relationship,” she added.
Misra feels the “younger generation” in Bollywood are the trendiest.
“Look at Kangana. Anything that she wears just looks like it’s made for her. Look at Sonam, she has that inherent, very stylish way of things. She picks up her own trends and look very comfortable. Look at Konkana, she is so earthy and simple,” she said.
The designer feels that these celebrities “have their own personality”.
“They are not guinea pigs to any designer. The stylists are also doing very good work as they are always looking out for what is happening in the Indian fashion industry. Right now the Indian fashion is at a very exciting stage,” she added.
Misra spoke on the sidelines of the 28th edition of the Amazon India Fashion Week Spring-Summer 2017, organised by the Fashion Design Council of India (FDCI).
At the gala, she showcased her latest collection When I Look Back Tomorrow, which had 34 ensembles, mostly handloom saris.
She feels handlooms of some areas in the country are getting popular.
“There are some clusters that are easily accessible or are more open to ideas…West Bengal, for example, or Benaras… These are the places where people are working more because these places are accessible, weavers are open in their minds and are ready to collaborate,” she said.
Misra also stressed that there is a need for more exposure for weavers in smaller places.
“These are the places that maybe government, agencies or some brands, who have that kind of vision have to go to and now collaborate with those people. Otherwise those crafts will slowly die,” she added.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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