Pepsi to use Michael Jackson picture in new marketing campaign
| Saturday, May 5 2012 10:51AM IST
Los Angeles: Late legendary singer Michael Jackson picture would be used in upcoming advertising campaign.Pepsi has agreed over the deal with the Michael Jackson estate to use his image in a new global marketing campaign.People in China and US will be the first to watch this global marketing campaign. It will be pushed out in varying forms to around 25 countries throughout the year, reports media.The initial push, supplemented by a TV advertisement will see the company release collectable blue cans bearing an image of the late King of Pop.This new will let consumers to scan the bar code from their mobile phones and download the remixed tracks from Jakcson's album "Bad", which celebrates its 25th anniversary this year.The singer famously shot a commercial for Pepsi in 1984. It had resulted in an on-set accident, during which his hair caught fire when a spark from a pyrotechnics display landed on his head.He suffered severe burns and it has been claimed that his painkiller addiction stemmed from the incident. Jackson died in June 2009.