Aditya Chopra to create a history with â€˜Ek Tha Tigerâ€™
| Monday, Apr 23 2012 9:49PM IST
Mumbai: It is the dream for every director to create a history of their films at the box-office. To attract the audiences for their films, they apply the best source for the film to make a easy way to the road of success.Renown Director Aditya Chopra is currently having a very hectic schedule due to his upcoming flick â€˜Ek Tha Tigerâ€™. The director is maintaining the best special marketing and promotional tactics to make a fine way for his film to the huge success.The upcoming flick â€˜Ek Tha Tigerâ€™ stars Salman Khan and Katrina Kaif in the pivotal roles.The director wants his forthcoming movie to be biggest hit as he is working with Salman Khan for the first time and keeping a desire to present a memorable movie to Salman Khan.As per the sources, "Chopra scion is sparing no effort or cost to ensure that when the Kabir Khan directed film Ek Tha Tiger, also featuring Katrina Kaif, opens on Eid, it rakes in the highest collections ever. The idea is to not only surpass Bodyguard's first day collections of Rs 20 crore, but also the opening day numbers of Rs 26 crore registered by Agneepath, if possible, "It added, "This is also why the makers will be releasing the film with a record number of prints in India and the overseas circuit."It added further, "Keeping in mind the promotional activities Salman did for his previous films, Aditya is planning the marketing of their film to ensure maximum engagement with the audience. So, apart from just visiting malls in different cities, Aditya is insisting on an activity for Salman to establish a connect with the audience that will guarantee high sale of ticket. And apart from India, he's also planning a series of visits to overseas territories like US, UK, UAE and Australia, so that the film registers record collections abroad too."Some promotional events will be scheduled in the middle of August.It also added, "There's also a plan for some merchandise associated with the film, like T-shirts for example. Things will be finalised by May-end, so they can start the promotional campaign early June."