Ford in the last fiscal 12 months got the total sales of 75771 vehicles.
The compact SUV EcoSport was launched on June 26 at starting price of Rs 5.59 lakh (ex showroom Delhi) has made a mark in the market before its launch.
EcoSport is now the best launch in Indian Motown’s history and even in the history of the American carmaker.
Company spokesperson stated: “We will soon share the official number of exact bookings of the vehicle.”
Mumbai-based dealer stated: “We continue to get healthy booking numbers on a daily basis. We have not stopped taking any further orders despite a huge response.”
Abdul Majeed, leader of the automotive practice at PricewaterhouseCoopers stated: “The Indian customers, particularly in the small car or a mid-size segment are very price conscious. The chances of a product becoming successful are very high when it gives much more value proposition other than the looks and pricing.”
Ford Ecosport Petrol Models:
- Ford Ecosport 1.5 Ti VCT MT Ambiente
- Ford Ecosport 1.5 Ti VCT MT Trend
- Ford Ecosport 1.5 Ti VCT MT Titanium
- Ford Ecosport 1.0 Ecoboost Titanium
- Ford Ecosport 1.0 Ecoboost Titanium Optional