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Just 2 companies control 50% of India’s smartphone market

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The year 2018 ended with just two companies together controlling around 50 per cent share of the India smartphone market – Chinese smartphone maker Xiaomi and South Korean giant Samsung, according to latest data released by International Data Corporation (IDC).

Xiaomi surpassed Samsung to become the market leader in 2018 with 28.9 per cent share in the Indian smartphone market which shipped 142.3 million units last year, according to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker report. Samsung came second with 22.4 per cent share.
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In 2017, Xiaomi had 20.9 per cent market share, compared to 24.7 per cent share of Samsung.

In 2018, Vivo (14.2 per cent), OPPO (10.2 per cent) and Transsion (6.4 per cent) were the other three brands that found a place in the list of top five smartphone brands in the country.

Except Samsung, four of the five smartphone brands are based in China.

“Amongst the big highlights of 2018 were the online-focused brands that drove the share of the online channel to an all-time high of 38.4 per cent in 2018,” Upasana Joshi, Associate Research Manager, Client Devices, IDC India, said in a statement.

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Responding to the report, Xiaomi India Managing Director Manu Kumar Jain on Tuesday credited the stunning show by the company to “100 per cent team work” and love from “Mi Fans”.

“Mi Fans! Thank you for your love and support,” Jain tweeted, adding that in the fourth quarter of 2018, the company emrged as 54 per cent bigger than the second brand.

The results show that Apple, which experienced lower than expected sales of iPhones in some emerging markets in recent times, especially in China, has not been able to make much of an impact in the Indian smartphone market as well.

The premium smartphone segment (above Rs 35,000) constitutes a meagre three per cent share of the overall India smartphone market, despite outgrowing all other price segments in 2018 with 43.9 per cent year-over-year (YoY) growth, according to IDC.

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“OnePlus emerged as the leader in $500-$700 segment on the back of the OnePlus 6 and the newly-launched OnePlus 6T. However, in the super premium segment of $700+, Samsung surpassed Apple for the top position with its Galaxy S9 series,” Joshi added.

With the government initiative to push local manufacturing in India, 2018 witnessed further duty hikes on mobile phone components, IDC said, adding that weakened rupee further added to the challenges of the long tail of brands outside the top five.

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Why Wayanad could be a safe seat for Rahul Gandhi

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Wayanad, which could soon become a VVIP constituency if Congress President Rahul Gandhi decides to contest the Lok Sabha election from there, has been a Congress safe seat.

In the last two Lok Sabha elections, in 2014 and 2009, M.I. Shanavas of the Congress won the seat, defeating the Communist Party of India (CPI) in Kerala’s predominantly bipolar electoral politics.
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In that sense, picking Wayanad as Gandhi’s constituency is a careful choice as is the calibrated demand to have him contest from a southern Indian seat apart from Amethi where he faces Union Minister Smriti Irani.

The Wayanad Lok Sabha constituency is newly formed and was created following fresh delimitation of seats in 2008.

The seat has been vacant since last year following the MP’s death.

For the 2009 Lok Sabha polls, the total number of electors in Wayanad was 11,02,097. Shanavas got 410,703 votes, which was 49.86 per cent of votes polled. He defeated Advocate M. Rahmatullam of the CPI, who got 257,264 (31.23 per cent).
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In that election, the Bharatiya Janata Party’s C. Vasudevan Master got 31,687 votes which was a mere 3.85 per cent of the votes polled. He came a distant fourth in the contest.

K. Muraleedharan of the Nationalist Congress Party did better than the BJP candidate, coming third with 99,663 votes (12.10 per cent).

Compared to 2009, Shanavas had a tough time winning the seat in 2014, scraping through with a little more than 20,000 votes over the second placed CPI candidate to become one of the 44 Congress MPs in the last Lok Sabha.

In 2014, Shanavas got 377,035 votes or 30.18 per cent of the votes polled compared to CPI’s Sathyan Mokeri who got 356,165 votes or 28.51 per cent. However, that election saw the BJP placed third with its candidate P.R. Rasmilnath bagging 80,752 votes (6.46 per cent).

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The others in the race, all bit players, fared as follows. Independent candidate P.V. Anvar got 37,123 votes (2.97 per cent), SDPI’s Jaleel Neelambra got 14,327 votes (1.146 per cent) and WPOI’s Ramla Mampad got 12,645 votes (1.01 per cent).

NOTA votes figured seventh on the tally — 10,735 or 0.85 per cent.

PPA Sageer of AAP got 10,684 votes, which was 0.85 of votes polled, Sathyan Thazemangad, an independent candidate, got 5,476 votes or 0.43 of votes polled.

The Wayanad Lok Sabha seat comprises seven Assembly segments. Three of these are from Wayanad district — Mananthavady (ST), Sulthanbathery (ST) and Kalpetta. One is from Kozikode district (Thiruvambadi) and three are from Malappuram district — Ernad, Nilambur and Wandoor (SC).

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